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New 15-year deal will include new scent in 2012.
December 21, 2010
By: TOM BRANNA
Editor
Boucheron has a new fragrance partner. The jeweler and Inter Parfums SA have signed a global licensing agreement to create and manage new and existing fragrances under the jeweler’s name. The 15-year contract starts on Jan. 1 and was announced Tuesday. It replaces the former license Boucheron had with L’Oréal, which was ended by mutual consent. The first new Boucheron fragrance under Inter Parfums SA, the Paris-based subsidiary of Inter Parfums Inc., is to be introduced in 2012. ...
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